Project Overview
About
Kryptos provides a range of services including software development, web development, mobile app development, cloud computing, and digital marketing. With more than fifteen years of experience under the belt, Kryptos is now a leading remote infrastructure management company for businesses all over the world.
Roles & Responsibilities
Worked as a UX Designer, researcher, creating paper and digital wireframes, low and high fidelity prototyping, conducting usability studies and iterating on designs.
Project Duration
6 weeks
The Problem
All the problems are with the current version are properly listed below.
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The webpage was too cluttered
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No clear navigation
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Too many exit points
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Outdated design and Typography
Goals
Understanding the problem statement and defining the objectives and goals of the website redesign
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Declutter the landing page
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Improve website navigation
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Reduce the number of exit points
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Upgrade the visual design
Design Process
I chose design thinking process for this project. Design thinking is a non-linear, iterative process that makes us to understand the users, define their problems and come up with solutions to prototype and test.
Empathize
Define
Ideate
Prototype
Test
User Research
I have collected some useful data with the help of third party tools like HotJar and Google analytics which were already implemented on the website.
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I have studied the recordings, heatmaps, behaviour flows, site analytics and other metrics.
Information Architecture
Lo-Fi Wireframes
I have created wireframes to understand the basic structure of the website to present content, information and basic layout before visual design. I mainly focused on creating clear and intuitive content structure that guides the user toward call to action.
Home Page
About Us Page
Style Guide
Colors
#F16A4A
#173D7A
#19313E
#5B5B5B
Typography
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Hi-Fi Mockups
Landing Page
Mobile Mockups
Hi-Fi Prototyping
Key takeaways and lessons
I have understood that a successful website redesign requires a clear understanding of user needs, effective communication and collaboration among team members, and a focus on delivering a seamless user experience.