![](https://static.wixstatic.com/media/f77a35_8a60f4f2b86040c0a00a4a811c603a72~mv2.png/v1/fill/w_979,h_549,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_8a60f4f2b86040c0a00a4a811c603a72~mv2.png)
Project Overview
About the project
Crafter Crews is a communication platform for movie tech users that securely combines chat, groups and your movie production tools that you already use. Think Slack, but for film crews. With all your film crew members, production tools and communication in one place, you can work faster and more flexibly than ever before.
My Role & Responsibilities
Visual Designer, Interaction designer.
Project Duration
4 weeks
Problems
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Poor user experience: Confusing navigation, unclear call to action buttons, poor UI and no proper spacing.
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Lack of mobile optimisation: With more users accessing websites on mobile devices, a lack of mobile optimisation can result in a poor user experience and missed opportunities for engagement.
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Inconsistent branding: An inconsistent and outdated brand image across a website can negatively impact user trust and recognition
Goals
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Improve user experience: Through better navigation, clear call to action buttons, better UI and proper spacing can improve user satisfaction and engagement.
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Optimise for mobile: By enduring the website is fully optimised for mobile devices, it can provide a better user experience and reach wier audience.
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Update branding: Improving the website branding to ensure it is consistent, modern and professional can improve user recognition and trust.
Style Guide
Colors
#8C0019
#008C72
#363535
Typeface
Open Sans -Regular
Open Sans -Bold
Visual Design
Previous Design
![](https://static.wixstatic.com/media/f77a35_79b88f089af340cc8964f64a76ed098e~mv2.png/v1/fill/w_815,h_447,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_79b88f089af340cc8964f64a76ed098e~mv2.png)
Redesigned Website
![](https://static.wixstatic.com/media/f77a35_a08921228e874796bbb580b91c1fcd42~mv2.png/v1/fill/w_813,h_1293,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_a08921228e874796bbb580b91c1fcd42~mv2.png)
![](https://static.wixstatic.com/media/f77a35_9c724252c96740d8aeba0295d392e8f0~mv2.png/v1/fill/w_813,h_1117,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_9c724252c96740d8aeba0295d392e8f0~mv2.png)
![](https://static.wixstatic.com/media/f77a35_12b9864b64df47ab9d799ff4e3f50913~mv2.png/v1/fill/w_815,h_1101,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_12b9864b64df47ab9d799ff4e3f50913~mv2.png)
![](https://static.wixstatic.com/media/f77a35_8d9487a615bc4c6fa700ad5a626f024a~mv2.png/v1/fill/w_815,h_1327,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_8d9487a615bc4c6fa700ad5a626f024a~mv2.png)
Home Page
Integrations Page
Pricing Page
Schedule now Page
Demo Page
![](https://static.wixstatic.com/media/f77a35_f18923e4de984feb98fac9c976ff0f09~mv2.png/v1/fill/w_813,h_904,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_f18923e4de984feb98fac9c976ff0f09~mv2.png)
Mobile Screens
![](https://static.wixstatic.com/media/f77a35_a258baa0fc26492a8a61c773cd6fc705~mv2.png/v1/fill/w_599,h_535,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_a258baa0fc26492a8a61c773cd6fc705~mv2.png)
![](https://static.wixstatic.com/media/f77a35_fcd72a4d49154c609ab993810f6b9b89~mv2.png/v1/fill/w_599,h_535,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_fcd72a4d49154c609ab993810f6b9b89~mv2.png)
![](https://static.wixstatic.com/media/f77a35_1fd6f62f8a174df2b658561c71c52333~mv2.png/v1/fill/w_659,h_588,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_1fd6f62f8a174df2b658561c71c52333~mv2.png)
![](https://static.wixstatic.com/media/f77a35_893f669d51ab4d708ad55e4407cc1e7b~mv2.png/v1/fill/w_590,h_527,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f77a35_893f669d51ab4d708ad55e4407cc1e7b~mv2.png)